We’re assisting an increasing number of people interested in launching their own activity, starting from a proper training course.
Is it due to crisis or to lack of job opportunities?
Giving certain and definitive answers is difficult, but we can make some important considerations.
First thing to do is use logic.
Yes, that’s right… we could consider the fact that the starting point in order to become a Coach must be the coherence with the investment.
Investment first (time, money, commitment, sacrifice), then… the possibility to earn; do you agree?
So, a little course during the weekend (maybe online) is not enough to solve the problem with earning with Coaching.
A professional (a real one) accepts, after all, that expecting incredible incomes isn’t possible with an investment of few hundreds euros and a course of few hours: a thought like this defies all logic!
Let’s face a second aspect.
Affirming that becoming a “Professional Coach” is possible by subscribing to a Trade Association, in my opinion, is wrong.
Although it is convenient, ethically and professionally correct, subscription alone isn’t useful in order to determine the value of Coaches and how much they should earn.
Those who have to pay Coaching costs must convince themselves that insisting on weird references and unlikely “gobbledygooks” are just as useless.
And then… enough… really enough with slogans, with “set phrases” and with repetitive aphorisms. This dismisses professional Coaches and makes them appear as perfect imbeciles.
Therefore, lies, bias and ignorance activate the problem that dogs the sector of training for Coaches: bending Coaching culture to fragile business interests, or to a bunch of “Likes” on Facebook.
What’s the solution?
My students know my thought: earning little money is right… if your value is low!
Just take a look around; there are hundreds of different professionals (psychologists, commercialists, lawyers, etc.) who share the same problem.
Why all this?
I firmly believe that many professionals confuse technical competencies with those referring to brand, marketing and communication.
Good Coaches are first of all entrepreneurs, and like every other entrepreneur they must be aware that they are forced to consider the problem of “how to promote their activity” once they’ve acquired the specific competencies.
Think for example of those who attain a degree: don’t they have the same problem?
Yes, of course. It is obvious. Whoever graduates is aware of being only halfway; new graduates know that they have developed competencies for the most part of theoretical nature, and they know they have too keep investing on their own training to “turn” knowledge into profit, toward a regular flow of customers.
What do Coaches do, instead?
Well, take it as verified statistics: they tend to stop (and despair). That happens because of the lack of a specific training offer, on one side; on the other because, beside every generalization, they pretend to obtain the maximum result with the minimum effort.
One question for all:
Launching a blog, creating a business card with the word “Coach” on it, blabbing some aphorisms on social networks: can it be sufficient to start earning with Coaching and earn a lot?… posterity will judge.
CEO and founder of Prometeo Coaching Society. He is considered a veteran of Italian Coaching. He has been a teacher and a lecturer in seminars about coaching, efficient communication, motivation and leadership for over fifteen years. He is the Education Manager of the Coaching School. Author of Migliora la tua Vita! Manuale di Self Coaching (FrancoAngeli ed.). He has trained hundreds of Coaches all around the world, led by an incredible passion for the development of human potential. Among his customers, he boasts the presence of main companies, professional athletes, show business figures and… lots of common people who wish to grow and improve.